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Market Development Assistance to MSMEs

Market Development Assistance to MSMEs

Financial support for MSMEs to participate in trade fairs, exhibitions, and buyer-seller meets to expand their market presence domestically and globally.

Scheme Overview

Market Development Assistance (MDA)

The Market Development Assistance scheme helps registered MSMEs in Gujarat access new markets by subsidizing participation in trade fairs, exhibitions, and promotional events both within India and internationally.

JSV Consultancy guides MSMEs through the application and claim process to ensure they extract maximum value from this scheme — preparing documentation, getting pre-approval, and filing post-event reimbursement claims.

Assistance Available

Event / ActivitySubsidy RateMaximum Cap
Domestic Trade Fairs (National)75% of stall chargesUp to ₹1.5 lakh per event
International Trade Fairs (Abroad)75% of stall chargesUp to ₹5 lakh per event
Buyer-Seller Meet (Organized by Govt.)100% of registration feeFull waiver
Market Research Studies50% of study costUp to ₹2 lakh per study

* Travel, accommodation, and freight charges are generally excluded. Only stall/space charges are reimbursable.

Eligibility Criteria

Valid Udyam Registration (MSME certificate) mandatory
Unit must be in manufacturing or service sector
The trade fair / event must be approved by MSME-DI or State Government
Application must be submitted at least 30 days before the event date
Reimbursement claims must be filed within 90 days after participation
Maximum 2 events per year eligible for domestic; 1 event for international

Documents Required

Udyam Registration certificate
GST registration certificate
Bank account details (cancelled cheque)
Stall allotment letter from organizer
Stall rental payment receipts / invoices
Photographs at the exhibition / event
Participation certificate from organizer

Types of Market Development Support

The MDA scheme covers a broad range of market-building activities for MSMEs.

🏪

Domestic Trade Fairs

Subsidy on stall charges for participation in approved domestic trade fairs and exhibitions such as India International Trade Fair.

🌍

International Exhibitions

Financial assistance for MSMEs participating in international trade fairs like HANNOVER MESSE, CeBIT to expand global market reach.

🤝

Buyer-Seller Meets

Support for attending and organizing buyer-seller meets facilitated by MSME development institutes and Export Promotion Councils.

📊

Market Research

Subsidized market research studies accredited by NSIC or MSME-DI to help MSMEs identify new markets and export opportunities.

Expand Your MSME's Market Reach

Need help applying for Market Development Assistance? Our experts manage everything from pre-approval to claim disbursement.

Talk to an Expert