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Market Development Assistance to MSMEs

Market Development Assistance to MSMEs

Financial support for MSMEs to participate in trade fairs, exhibitions, and buyer-seller meets to expand their market presence domestically and globally.

Scheme Overview

Market Development Assistance (MDA)

The Market Development Assistance scheme helps registered MSMEs in Gujarat access new markets by subsidizing participation in state, national, and international trade fairs and exhibitions.

JSV Consultancy guides MSMEs through the application and claim process to ensure they extract maximum value from this scheme — preparing documentation and filing post-event reimbursement claims on time.

Assistance Available (Scheme 1 — Exhibitors)

Event / ActivitySubsidy RateMaximum Cap
State-Level Exhibitions75% of stall chargesUp to ₹50,000 per event
National-Level Trade Fairs75% of stall chargesUp to ₹1 lakh per event
International Exhibitions (within India)75% of stall chargesUp to ₹2 lakh per event
International Exhibitions (abroad)60% of stall chargesUp to ₹5 lakh per event

* Travel, accommodation, and freight charges are generally excluded. Only stall/space charges are reimbursable.

Scheme 2 — Assistance to Exhibition Organizers

Approved exhibition organizers can claim 60% assistance on the electricity consumption bill incurred for the event.

Eligibility Criteria

Valid Udyam Registration (MSME certificate) mandatory
Unit must be in the manufacturing sector
The trade fair / exhibition must be approved by a recognized body — ITPO, EEPC, FIEO, or the State Government / SLEC
Reimbursement claims must be filed within 6 months of the last date of participation

Documents Required

Udyam Registration certificate
GST registration certificate
Bank account details (cancelled cheque)
Stall allotment letter from organizer
Stall rental payment receipts / invoices
Photographs at the exhibition / event
Participation certificate from organizer
Policy validity: These figures reflect the Market Development Assistance scheme under Gujarat Industrial Policy 2020 (operative 7 August 2020 – 6 August 2025). The Viksit Gujarat Industrial Policy 2026 may introduce updated terms for new applications — talk to JSV Consultancy to confirm current eligibility and rates for your project.

Types of Market Development Support

The MDA scheme covers a broad range of market-building activities for MSMEs.

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State-Level Exhibitions

Subsidy on stall charges for participation in state-government-approved exhibitions.

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National Trade Fairs

Subsidy on stall charges for approved national-level trade fairs and exhibitions.

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International Exhibitions

Financial assistance for MSMEs participating in international trade fairs — both within India and abroad — approved via ITPO, EEPC, or FIEO.

Organizer Support

Approved exhibition organizers can separately claim 60% assistance on their event's electricity consumption bill.

Expand Your MSME's Market Reach

Need help applying for Market Development Assistance? Our experts manage everything from documentation to claim disbursement.

Talk to an Expert